Sound City is the largest and most significant event of its kind in the UK and they’re offering local musicians the chance to travel with their talent.

Sound City are delighted to announce that they have opened applications for artists to apply to showcase at Zandari Festival (30th September – 3rd October) and MU:CON (6th – 8th October), South Korea’s most important industry events as part of our Sound City Korea initiative. 

South Korea is a rapidly developing territory for music, with a thriving live music sector and a music subscription model which generates $139.6 million of revenue per year, accounting for 92.3% of all digital revenue and 53% of total trade revenue, according to the IFPI. This compares to $70 Million from both subscriptions and ad-supported streaming in the UK.

Zandari and MU:CON take place every October and form the gateway to the exciting and rapidly developing Korean music market.  They are the biggest and most important city centre events of their kind in Korea.   Taking place from 30th September – 3rd October, Zandari festival and conference focuses on the live and independent sector, with 200 emerging artists performing in 22 venues to 3000 industry delegates and 15000 music festival attendees. 

MUCON takes place from 6th – 8th October and showcases 150 artists to an industry audience of 3000 industry at its conference.  It has a particular focus on publishing and sync licensing. Sound City are inviting artists plus a member of their team to apply to perform at Zandari Festival and MUCON including funding support to attend and  showcase, until 6pm 1st August 2016 here. Artists should be based in England and include details of their current UK and international activity in their application as well as links to their music.

Sound City are grateful to Arts Council England and The British Council for their support for Sound City Korea under the International Showcase Scheme.  In 2015, Sound City supported 6 artists The Tea Street Band, Hyde & Beast, Natalie McCool, Johnny Sands, Fizzy Blood and Chelou to perform in Korea. This is estimated to generate £55k+ for the artists concerned over the next 2 years.

Sound City CEO, David Pichilingi adds: ‘South Korea is an incredibly exciting emerging music market and we’re delighted to continue expanding the reach for our brand as well as for the artists and businesses we work with in Korea. This is alongside our relationship with our Modern Sky Entertainment which will see us creating opportunities for artists and businesses in China over the coming years. Watch this space.”

Apply here and good luck.