Independents Day

After a year of graft, you probably aren’t shy to our story. For newcomers, we started documenting the hidden gems and unsung heroes around our city and the stories that came with them in an attempt to give people an alternative guide. The response so far from our journey has been phenomenal and people have gone as far as saying our website made them stay in Liverpool after certain disillusion. Whilst we are proud of how far we have come, we aren’t naive –  we know how far there is still to go. Such knowledge has led us to attempt a national day of celebrating independents – shoot for the moon, right?

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Our campaign is for a day of celebration of independents on July 4th. You’ve heard of Independence day – well this is Independents Day. A day of shopping local that will act as a boost for your local economy both on the day and in the future as we hope to create a huge buzz about shopping local as standard. Whilst we are ambassadors of shopping local every day we understand that it isn’t always feasible. However, sadly, the idea of ‘local’ diminishes more and more every day as more places close, the further away the alternatives become. Pubs close by the day, butchers by the week and fish mongers are near enough extinct. Modern day consumerism has an overarching demand for convenience and whilst you have to walk a few less feet to get your tea, our high street is rapidly decaying. Fear not patrons, unlike most people who complain about the current state of society, we have been offering solutions to this and on July 4th want to have a massive version of what we encourage every day. We want Liverpool flooded with people on their way to independents. We want hairs cut in local barbers, meat bought from local butchers, coffee bought local coffee shops and it’d be rude not to have a tipple in a local pub to finish off a day being a hometown hero. We don’t want masses of hooligans in Guy Fawkes masks shouting “We don’t want horse in our burgers” outside a certain supermarket, we want a day of togetherness. We want people from all walks of life to proudly walk their streets and only stop when they see an independent.

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There is nothing like a good statistic to back up an argument, did you know 70p of every £1 spent in an Independent stays in the local economy as opposed to 10p when spent in a chain? Someone once told us where you spend your pounds is a representation of the world you want to live in Imagine what we could do with that extra 60p every £1 we spend. Do you think graduates would be queuing up for Job Seekers Allowance? Nurses, Firemen and Policemen would be made redundant? We’ve seen the difference in Liverpool since we started and whilst we have blogs set up in other cities to provoke the status quo, we’d love to have a huge day of celebration in the mean time. We want #IndependentsDay trending. We want pictures of you with friends and loved ones out clinking glasses and cheering. We want queues out the door for restaurants. We want butchers to run out of steak. We want pumps to run dry in local pubs. We want the special in restaurants to have run out. We want bakers covered in flour all day. We want baristas roasting their beans like never before. We want you to go out and fall in love with the unique and wonderful independents your city has to offer that you may have forgotten about and most importantly, make you realise how much better it can be.

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We are in the process of getting over 100 independents in Liverpool to give 10% off all day for all of you, not just cardholders. As much as we are humbled by the support of our cardholders, we want to give everybody the ability for one day to be rewarded for shopping local. That is not to say we don’t have any special announcements for our cardholders that day. Here is a poster of the 100 independents giving 10% off;

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See you on July 4th.

4 Comments

  • Awesome guys. Been following you for a while and got my card too. Love what your doing. We stopped using supermarkets touching 2 Yeats ago now after tesco shut our butchers. Live in Maghull and you can see the chains slowly moving in and shutting their rivals down. The independent shops.
    We love our local shops and know the names and have become good friends with our butcher, grocer etc etc. such a much more pleasant experience chatting to the owners rather than a faceless organisation who want your money where as independent need your money. Anyway
    Keep up the good work guys…

    • admin says:

      Thanks for your kind words Mark, hope you enjoy the card many more times and keep striving to make your local community better.

  • Hi Guys.
    Loving the discount card, loving not having to visit the larger chains, loving the fact that i’m helping my local community of independents by using the card.
    Keep up the good work guys, and if you need any help, please feel free to give me a shout.

    Cheers

    Adam

  • Sarah Ryan says:

    Hi as an independent trader and member of the artist’s cooperative Artshub 47, I salute what you are trying to do! At the Artshub we aim to provide support and space for local artists and makers to display and sell their work without the extortionate rates of town and the overbearing commission fees. We also offer a unique shopping experience for our customers with our beautifully made and quirky wares and welcoming atmosphere in the shop. Local people can also develop their art/craft skills at our reasonably priced workshops, so overall a hive of activity!!! Let’s all keep up the good fight!

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For months you have known us for giving independents a voice and an online presence. If you have become tired of chains and the development of monostreets, we urge you to join us on our voyage to put the personality back into the streets of Liverpool.

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    • WHO ARE WE?

      hello@independent-liverpool.co.uk

      Breaking free from the Chain Gangs, Independent Liverpool is about linking up all those little places that fill life's little spaces. Funny how many of us go travelling all around the world, yet how often do any of us take the time or trouble to do our exploring closer to home?

      Sure too, don't we all know that it's the little things that mark a moment, make a difference, that make you smile... The big idea of Independent Liverpool is to explore what the city has to offer, from the less well-known to the best kept secret gems that deserve a place in your heart. We're looking beyond the uniform. And the uniforms. We're searching for somewhere different, something unique, just like you, for you.

      Our website sets out to showcase and highlight the diversity of taste and talent of the individual and the independent places that abound in the city if you care to take a delve a little deeper and take a walk around the corner of your eye. The aim is to show there's more than just One Liverpool... so don't just follow us, join us to help keep our city heart beat.